VA / 001

Made in Australia

Patent Pending

Marks made
to outlast
the metal.

Vivid Alloy is the world's first commercial process to fuse photographic colour, logos and machine-readable QR codes permanently into stainless steel, aluminium and titanium. No paint. No coatings. No fading. The colour becomes part of the grain.

Mining & Resources Lifting Equipment / AS 4991 Marine & Offshore Rail Asset Tags Pressure Vessels / AS/NZS 3788 Defence & ADF Architectural Hardware Memorial Plaques Custom Jewellery Awards & Trophies Mining & Resources Lifting Equipment / AS 4991 Marine & Offshore Rail Asset Tags Pressure Vessels / AS/NZS 3788 Defence & ADF Architectural Hardware Memorial Plaques Custom Jewellery Awards & Trophies

Problem 01

Every other tag fails.

On a working asset — a crane, a rail wagon, a subsea valve, a haul truck — labels are consumables. Stickers peel within months. Stamped plates can't carry a logo, a QR, or anything machine-readable. Painted text fades, scratches, and goes illegible exactly when an inspector or paramedic needs to read it.

01 / Wear

Stickers don't survive a wash bay

Polyester labels, the industry default, are gone within 6–18 months in a mine site environment. Replacement is unbilled labour stacked on every asset, every year.

02 / Compliance

Stamped plates can't carry a QR

AS 4991, AS/NZS 3788, TGA UDI, ATEX/IECEx — all require permanent legibility for the life of the asset. Stamping is permanent but it's slow, ugly, and impossible to scan.

03 / Identity

A black QR isn't a brand

For things people will own, wear, or display — jewellery, plaques, awards, signage — a laser-etched black mark is legible but lifeless. There's no colour, no warmth, no craft.

Solution 02

VA-2419 / SS316

Sample / 80×120mm SS316 2419-A

Colour, fused into the grain.

A proprietary laser-fusion process embeds full-spectrum colour directly into the surface of metal. There is no ink, no toner, no powder coat. The colour is the metal — chemically and structurally bonded into the substrate.

It survives sandblasting, salt spray, UV, autoclaving, weld spatter, diesel wash, and time. Every sample we've stress-tested has outlasted the test.

Substrate Stainless · Aluminium · Titanium
Colour Range Full RGB spectrum, photographic
Surface Feel Flush — sits in the metal, not on it
Resistance UV · Salt · Solvent · Heat · Abrasion
Min. Detail Sub-mm, scannable QR at 12mm square
Max. Format Up to elevator-door scale

Applications 03

Built for things that have to last.

The same machine engraves a 3,000-tag asset register for a mine site, a stadium-scale art piece, or a one-off titanium wedding band. Same process, same permanence, scaled across every industry where "until it fails" is the wrong answer.

01 — Industrial

Asset tags, the right way

QR-coded compliance plates for cranes, slings, pressure vessels, rail wagons, mining gear. Permanent under AS 4991. Cheaper over the asset's life than the sticker you replace twice a year. Pairs with any asset-management platform.

Mining Lifting Rail Marine Oil & Gas

02 — Architecture

Hardware that ages with the building

Door numbers, signage, wayfinding, lift panel art, escutcheons, plaques. Specified colour, etched in for the life of the structure. No repaints. No replacements. No flaking in fifteen years.

Hospitality Heritage Civic Luxury Build

03 — Memorial & Heritage

Plaques that don't fade

For families, cemeteries, war memorials, monumental masons — full-colour photographic detail in stainless steel that won't go green, won't go grey, won't go unreadable in twenty years. The original product, finally permanent.

Cemetery Civic Memorial Pet Heritage

04 — Object & Maker

The maker's mark, in colour

For knife makers, frame builders, watchsmiths, jewellers and distillers — a permanent, full-colour signature on the work itself. Photographic detail, sub-mm precision, cannot be removed without destroying the substrate.

Jewellery Knives Bicycles Distilleries

Comparison 04

Vs. everything else.

Side-by-side, against the four marking methods that dominate industrial and decorative metal today.

	Vivid Alloy	Polyester Labels	Stamped Plate	Anodised / Painted
Permanence	✓Life of the asset	✕6–18 months	✓Long-term	✕Fades / chips
Full colour	✓Photographic RGB	✓But fades	✕Monochrome	✕Limited
QR / machine-readable	✓Sub-mm precision	✓Until label fails	✕Not feasible	✕Contrast issues
Surface finish	✓Flush, in the metal	✕Raised plastic	✓Recessed	✕Raised paint
Coatings / chemicals	✓None — zero waste	✕Adhesives	✓None	✕Toxic inks
Cost over asset life	✓One-time	✕Repeat × annual	✓One-time	✕Touch-up / re-paint

Process 05

How a job runs.

Most jobs go from artwork to dispatched product in under two weeks. For volume runs we work to scheduled batches. We can quote off a CAD file, a photograph, a CSV asset register, or a sketch.

Step 01

Brief & substrate

You send artwork or asset data. We confirm substrate, dimensions, finish, and colour calibration.

Step 02

Sample & sign-off

For new clients we run a paid physical sample first. You hold it. You scratch it. You wash it. Then we proceed.

Step 03

Production

One run handles a single hero piece, three thousand dogtags, or ten thousand QR plates. Same machine. Same permanence.

Step 04

Dispatch

Tagged, packed, and shipped. For asset-register jobs we can deliver against your existing CSV, including pre-encoded QR data.

Marks made to outlast the metal.